Global Marketing Manager - Advocacy & Referrals

5 days ago

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Ignition

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Enabling 'the modern practice'​ • Accounting • Automation • Communication • Engagement Letters

51 - 200

💰 $50M Series C on 2021-11

Description

• Reporting to the Global Marketing Director, Advocacy & Partner Marketing Programs. • Responsible for driving Ignition’s advocacy initiatives and expanding the referral program. • Work closely with Demand Generation, Product Marketing, and Brand Marketing to generate demand in priority markets. • Develop and manage Ignition’s Advocacy Program, with a strong emphasis on APAC growth. • Represent Ignition within key association, partnership and ecosystem communities. • Oversee Ignition’s case study and testimonial program. • Lead and expand Ignition’s global referral program to drive sustainable growth. • Manage and execute the monthly customer newsletter.

Requirements

• Experience in Advocacy, Referral Marketing or Partnership Marketing: preferred 5 years of experience within either partnerships, advocacy, referral, or community marketing within a SaaS or technology-driven environment, with a proven track record of building and scaling advocacy and referral programs. • Strategic Program Management Skills: Demonstrated ability to develop and execute multiple marketing programs that drive demand and expand brand presence in multiple markets, specifically within the APAC region. • Relationship Building and Partner Management: Strong interpersonal skills and experience building and nurturing relationships with advocates, partners, and stakeholders in association, ecosystem, and community spaces. • Content Development Expertise: Proven ability to manage case study and testimonial programs, including sourcing and developing compelling customer stories that drive brand credibility and support demand generation. • Data-Driven Optimization: Proficiency in tracking and analyzing program performance metrics to inform strategic adjustments and drive continuous improvement. • Experience with tools such as Partnerstack or similar platforms for referral program management is a plus. • Excellent Written and Verbal Communication Skills: Ability to communicate effectively and build rapport with stakeholders at all levels, coupled with excellent storytelling skills to drive engagement through various communication channels.

Benefits

• Employee stock options from day one • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones • Additional paid day off to celebrate your birthday, along with volunteering leave • Annual education allowance reimbursement to support your professional development • Employee recognition program • Quarterly wellness allowance to invest in your personal wellness • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home • Personal tax return assistance (since we're in the accounting business!) • Paid parental leave