Regional Marketing Manager - West Coast

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Ignition

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Enabling 'the modern practice'​ • Accounting • Automation • Communication • Engagement Letters

51 - 200

💰 $50M Series C on 2021-11

Description

• Formulate and execute localized marketing plans for the US market, aligning closely with the global demand generation strategy. • Work with the global marketing team to localize digital campaigns, messaging, and copy across multiple channels, ensuring relevance to the US market. • Plan and run local webinars, on-the-ground events, and other engagement activities to generate qualified leads and trials. • Partner with SDRs, AEs and RevOps to ensure alignment between marketing and sales, focusing on driving qualified opportunities and high-intent leads. • Develop localized marketing collateral, ensuring that messaging resonates with the US audience. • Utilize HubSpot and other marketing automation systems to optimize lead nurturing and qualification. • Lead A/B tests and other experiments to optimize marketing effectiveness. • Experiment across multiple verticals to expand market reach, testing new tactics and partnerships with trade media and influencers. • Equip the sales team with localized messaging and playbooks to support lead conversion. • Support and optimize product-led growth initiatives in the US market by localizing trial communications and marketing touchpoints.

Requirements

• Minimum 5 years of experience in a marketing management role, preferably in a B2B SaaS environment. • PLG and sales-led experience is highly desirable. • Thrives in fast paced environments with a bias for action. • Hands-on experience with HubSpot or other marketing automation systems. • Proven track record in product-led growth (PLG) marketing strategies. • Experience working closely with sales teams (SDRs and AEs) and aligning marketing strategies to drive pipeline growth. • Strong copywriting and communication skills, with experience localizing content for the US market. • Experience with running webinars, events, and digital marketing campaigns in a fast-paced environment. • Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance. • Experience working within a global marketing team, managing regional nuances while adhering to global strategy.

Benefits

• Employee stock options from day one • 401k program with employer matching • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones • Additional paid day off to celebrate your birthday, along with volunteering leave • Health, dental, and vision benefits • Annual education allowance reimbursement to support your professional development • Employee recognition program • Quarterly wellness allowance to invest in your personal wellness • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home • Personal tax return assistance (since we're in the accounting business!) • Paid parental leave