Regional Marketing Manager - West Coast
6 days ago
Description
• Reporting to the Global Marketing Director, Demand Generation. • Play a critical role in shaping and executing Ignition’s local marketing strategy for the US. • A hands-on, highly collaborative role. • Plan and deliver localized marketing initiatives to drive leads. • Focus on localizing global marketing campaigns and optimizing regional efforts.
Requirements
• Minimum 5 years of experience in a marketing management role, preferably in a B2B SaaS environment. • PLG and sales-led experience is highly desirable. • Thrives in fast paced environments with a bias for action. • Experience working in a high volume, SMB sales environment / marketing to SMBs. • Proven experience managing multichannel campaigns and collaborating with marketing team to execute campaigns across multiple channels. • Hands-on experience with HubSpot or other marketing automation systems. • Proven track record in product-led growth (PLG) marketing strategies. • Experience working closely with sales teams (SDRs and AEs) and aligning marketing strategies to drive pipeline growth. • Strong copywriting and communication skills, with experience localizing content for the US market. • Experience with running webinars, events, and digital marketing campaigns in a fast-paced environment. • Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance. • Experience working within a global marketing team, managing regional nuances while adhering to global strategy.
Benefits
• Employee stock options from day one • 401k program with employer matching • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones • Additional paid day off to celebrate your birthday, along with volunteering leave • Health, dental, and vision benefits • Annual education allowance reimbursement to support your professional development • Employee recognition program • Quarterly wellness allowance to invest in your personal wellness • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home • Personal tax return assistance (since we're in the accounting business!) • Paid parental leave
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