Lifecycle Marketing Manager

January 29

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Logo of Marrina Decisions

Marrina Decisions

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

email marketing β€’ marketing automation β€’ digital marketing β€’ staffing services β€’ email marketing agency

11 - 50 employees

🀝 B2B

πŸ“‹ Description

β€’ Manage global industry marketing campaigns and customer engagement in the Company for Startups Program. β€’ Partner with outside agencies and internal stakeholders to develop campaigns including paid media, email marketing, event marketing, and sales enablement. β€’ Build programs for customer engagement and communication such as events, workshops, and ongoing nurture campaigns. β€’ Monitor success, report data-driven insights, and enhance strategy.

🎯 Requirements

β€’ Bachelor's degree or equivalent practical experience. β€’ At least 5+ years of event management experience. β€’ Excellent written and presentation skills. β€’ Customer Marketing via Marketo or similar tools. β€’ Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies. β€’ Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data. β€’ Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing. β€’ Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion.

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