VP of Performance Marketing

September 16

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iHeartMedia

WebsiteLinkedInAll Job Openings

Broadcast Media • Broadcast Radio • Digital Radio • Live Entertainment Events • Podcasts

5001 - 10000

💰 Debt Financing on 2017-02

Description

• The Vice President of Performance Marketing is a sales role for the Multimarket Partnerships team, building and maintaining effective long-term strategic partnerships with key decision makers and influencers at partner brands, emphasizing iHeartMedia's performance marketing capabilities. • Create demand for products and services by highlighting the company’s compelling performance marketing solutions, including digital, broadcast streaming, and podcasting. • Achieve revenue targets by increasing revenue spend per account and managing prospects, focusing on performance marketing outcomes. • Have a deep understanding of all types of media vehicles and how they work together, company products/services, the market, and the needs/challenges of all assigned accounts, with an emphasis on performance marketing. • Develop new partnership relationships through networking, research, and capabilities presentations to new partner brands, showcasing our performance marketing strengths. • Implement and oversee campaign measurement and optimization strategies to ensure maximum effectiveness and ROI, with a focus on performance marketing metrics. • Analyze performance data and provide insights to improve future campaigns, emphasizing performance marketing results. • Manage all aspects of client partnerships, both internally and externally, for each assigned enterprise partner, emphasizing iHeart Media's role as a steadfast performance marketing partner. • Collaborate with internal teams to create world-class presentations for new and existing pursuits, showcasing our performance marketing capabilities. • Oversee and manage the sales and fulfillment process for every campaign, including digital, broadcast streaming, and podcasting, ensuring top-tier performance marketing results. • Work collaboratively with both internal and external partners to deliver all elements of every client campaign, focusing on performance marketing outcomes. • Maintain a deep understanding of all owned and partner assets, with a strong emphasis on digital and audio performance marketing channels. • Identify and solicit new enterprise partners, particularly top media spenders, and maintain a robust pipeline of potential partners, highlighting our performance marketing strengths. • Continuously explore new trends in marketing, especially audio performance marketing, to enhance campaign proposals and effectiveness. • Develop and implement measurement and optimization strategies to ensure campaign effectiveness and ROI, with a focus on performance marketing metrics. • Analyze campaign performance data to identify trends, insights, and areas for improvement, emphasizing performance marketing results. • Utilize advanced analytics tools to track and report on key performance indicators (KPIs) for all campaigns, ensuring performance marketing excellence. • Provide actionable recommendations to optimize campaign performance and achieve business objectives, with a focus on performance marketing. • Some travel is required, including overnight stays when needed. Must drive own vehicle with a valid driver’s license and state-mandated auto insurance.

Requirements

• Proficient in Microsoft Office suite and social networking platforms • Strong understanding of marketing terminology and market delivery analysis, with a focus on digital and audio performance marketing • Ability to plan, organize, set priorities, and multitask in a fast-paced environment • Strategic-minded hunter, consensus builder, and high-command individual who excels in complex project-based business • Persuasive communication skills: verbal, written, and presentation • Independent, self-motivated, competitive, and assertive • Strong problem-solving and analytical skills • Stress tolerance, especially with tight deadlines and financial pressures • Flexibility and creativity • Professional appearance • 5+ years working for or with top media spenders and advertising agencies, with experience in digital and audio performance marketing

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options • Company provided and supplemental life insurance • Paid vacation and sick time • Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing • A Spirit day to encourage and allow our employees to more easily volunteer in their community • A 401K plan • Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!