Head of Product Marketing

November 10

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Improvado

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All-In-One Reporting Platform • Marketing Performance • Visualization • ETL • Google Data Studio

51 - 200

Description

• Planning, implementing, and managing overall product and services marketing strategy. • Leading team of marketers responsible for messaging, packaging, and delivery of products. • Implementing new product strategies working closely with the product team and leading customer research. • Owning product marketing on a global basis for Improvado. • Key driver in launching new products and creating go-to-market strategies. • Working closely with Product Management team to drive product launch and go-to-market strategy for new features. • Enabling global sales force and effectively position products and solutions.

Requirements

• 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base. • 5+ years of experience in MarTech/AdTech and Marketing Analytics Space • A people-focused leader with a proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives • Proven experience launching new products and growing to a mature business • Track record of delivering impactful sales enablement content and programs • Experience creating and evolving world-class competitive intelligence programs • Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels • Ability to lead by example, motivate and mentor teams with strong executive presentation skills • Experience in managing large product roll-outs to existing customers and partners and in existing and new markets • Strong internal customer focus with desire to learn all aspects of the business • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy • Strong written and verbal communication and interpersonal skills • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities • Self-motivated, proactive, and able to work with minimal supervision