Head of Product Marketing

November 10, 2024

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

✅ Product Manager

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Improvado

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Improvado is an AI-powered marketing analytics and intelligence platform that centralizes marketing data from over 500 sources to deliver actionable insights. It offers tools for data extraction, transformation, and reporting, enabling marketers and analysts to optimize and efficiently manage marketing efforts. The platform focuses on improving marketing ROI by automating reporting processes, ensuring data governance, and providing enterprise-grade security and compliance with regulations such as GDPR and HIPAA. Improvado caters to various industries, including insurance, finance, gaming, and healthcare, and is headquartered in San Diego.

All-In-One Reporting Platform • Marketing Performance • Visualization • ETL • Google Data Studio

51 - 200 employees

Founded 2015

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Planning, implementing, and managing overall product and services marketing strategy. • Leading team of marketers responsible for messaging, packaging, and delivery of products. • Implementing new product strategies working closely with the product team and leading customer research. • Owning product marketing on a global basis for Improvado. • Key driver in launching new products and creating go-to-market strategies. • Working closely with Product Management team to drive product launch and go-to-market strategy for new features. • Enabling global sales force and effectively position products and solutions.

🎯 Requirements

• 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base. • 5+ years of experience in MarTech/AdTech and Marketing Analytics Space • A people-focused leader with a proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives • Proven experience launching new products and growing to a mature business • Track record of delivering impactful sales enablement content and programs • Experience creating and evolving world-class competitive intelligence programs • Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels • Ability to lead by example, motivate and mentor teams with strong executive presentation skills • Experience in managing large product roll-outs to existing customers and partners and in existing and new markets • Strong internal customer focus with desire to learn all aspects of the business • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy • Strong written and verbal communication and interpersonal skills • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities • Self-motivated, proactive, and able to work with minimal supervision