Director - Consumer Marketing Content Strategy

November 15

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Included Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

📡 Telecommunications

Description

• As the leader of our Content Strategy team you will amplify the impact of Included Health on the members by bringing our services to more of our members. • We are seeking a strategic and visionary Director of Content Strategy to lead the content and creative function for Consumer Marketing. • In this role, you will be responsible for developing and executing a content vision that drives engagement, supports business objectives, and delivers measurable results. • You will manage the entire content strategy lifecycle, from developing messaging frameworks and content journeys to overseeing a creative team responsible for all content output. • The ideal candidate excels at leading teams, driving innovation, and fostering collaboration, while building a scalable content strategy function that elevates the organization’s marketing initiatives.

Requirements

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field. • 10+ years of experience in content strategy, marketing, and messaging, with a proven track record of developing and executing content plans that drive organizational impact. • 5+ years of experience managing and developing high-performing teams, including creative teams responsible for content production and output. • Expertise in journey mapping, messaging frameworks, and persona-driven content development. • Strong background in creating consumer and client messaging that aligns with business objectives. • Excellent project management skills, with the ability to lead cross-functional collaboration and ensure alignment on strategy and execution. • Data-driven decision-maker with a strong ability to use strategic judgment to navigate complex challenges and optimize content initiatives. • Exceptional communication and leadership skills, with the ability to inspire teams, build trust, and drive innovation across the organization. • A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Benefits

• Remote-first culture • 401(k) savings plan through Fidelity • Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance) • Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents • Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”) • 12 weeks of 100% Paid Parental leave • Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance • Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) • 11 Holidays Paid with one Floating Paid Holiday • Work-From-Home reimbursement to support team collaboration and effective home office work • 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations