Marketing Manager

September 17

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Included Health

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1001 - 5000

Description

• Collaborate with key stakeholders to articulate and promote Included Health’s value proposition and competitive positioning to prospective health plan and public sector customers, as well as existing partners. • Design, develop, and implement innovative marketing strategies and campaigns to generate interest and high-quality leads among health plan and public sector buyers, supporting growth objectives and driving pipeline opportunities for the Sales team. • Plan and execute integrated, multi-channel marketing initiatives, including email campaigns, webinars, events, digital/social programs, advertising, direct mail, content syndication, and website enhancements. • Lead marketing efforts to enhance client engagement and drive awareness of Included Health’s offerings among health plan clients, fostering deeper consideration and brand loyalty. • Collaborate with Business Development and Client Success teams to create targeted sales materials, including presentation decks, and provide training to the sales team to ensure alignment and effectiveness. • Align health plan and public sector marketing efforts with brand and product positioning, staying attuned to the competitive landscape and the evolving needs of prospects and clients. • Perform other related duties as assigned.

Requirements

• Strategic marketing insight and market segmentation expertise • Excellent analytical, critical thinking, decision-making and problem-solving skills • Exceptional planning, organizational, and communication skills • Superior written and oral communication skills • Strong collaboration skills, clear team player, can-do attitude • Track record of success working alongside Sales organization • Superior communication material development abilities (i.e. slides, advertising, general messaging, etc.) • Detail oriented, deliver with the highest quality • Innovative thinker, with an eye to developing new solutions and tools • Comfortable in fast-paced, resource-lean environments