Marketing Manager

September 16

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Zelis

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healthcare payments • payment integrity • payment accuracy • healthcare bill review • electronic payments

1001 - 5000

💰 $20.1M Venture Round on 2020-01

Description

• The Marketing Manager – Insights and Empowerment will play a key role in supporting the Product Marketing team’s efforts to build and execute comprehensive marketing strategies. • The Marketing Manager will become proficient in their understanding of Provider Networks, Provider Directories, Member Engagement, Member Activation, and Member Guidance Products and APIs. • This role will support the product marketing function in partnering with the business unit to develop, manage, and implement product marketing messaging and strategies for focused areas within Member Engagement and Network Analytics products. • The Marketing Manager will develop outlines and storylines for thought leadership content and will build product focused sales enablement pieces, ensuring all pieces reflect insight-driven value propositions and messaging. • To succeed, this candidate must be resourceful, comfortable working independently, and hold strong ownership of their projects, while demonstrating working knowledge of marketing domains including market research, sales enablement, positioning, and value messaging.

Requirements

• A minimum of 3 years’ experience in B2B healthcare marketing, advertising, product, or related field • Proficient in effectively managing complex projects • Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment • Experience in translating insights and strategies into effective integrated marketing tactics • Strong written and verbal communication skills to help articulate customer and business needs and product value proposition • Critical thinker capable of producing applied insights and problem-solving • Self-starter and quick learner with the desire to learn new tools and techniques • Agile, able to deliver high-quality results under tight timelines • Familiarity with healthcare industry and payer landscape a strong plus • Experience in B2B and/or B2B2B technology or professional services marketing a plus