PR Manager

December 13

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indie.io

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Marketing • Games • Video games • Twitch

11 - 50 employees

🎮 Gaming

🤝 B2B

📱 Media

Description

• Location: Remote / Raleigh, NC • Position Type: Contract (30 hours/week) • Length of Contract: January 13, 2025 - June 30, 2025 • Indie Consulting is seeking a skilled PR Manager with experience in the beauty industry to join our fractional resourcing team on a contract basis. • This role will lead PR efforts for Skin Cleansing, Femcare, and Agility categories, supporting the Head of PR & Influencer for a global beauty client. • The ideal candidate will be a proactive leader with a strong ability to manage complex projects, challenge agency strategies, and deliver measurable results. • Lead the planning and execution of PR activations across Skin Cleansing, Femcare, and Agility categories. • Own and maintain the PR calendar and activation timelines to ensure seamless execution. • Review and approve press materials, key message documents, briefing documents, and media assets to align with brand objectives. • Propose and implement innovative ideas to elevate campaigns, identifying agile opportunities for added value. • Serve as an advisor between agency partner (Edelman) and brand teams, ensuring alignment on brand activations, product launches, and events (in-person attendance not required). • Conduct light pitching to beauty PR and news media contacts as needed or when agency efforts fall short. • Collaborate with Global PR counterparts to share plans and maintain consistency across regions. • Lead earned reporting efforts, analyzing performance against benchmarks and KPIs. • Provide actionable insights to senior stakeholders, driving data-informed decisions.

Requirements

• Demonstrated ability to lead complex PR initiatives and manage cross-functional teams effectively. • Extensive experience (5+ years) in the beauty category, with a deep understanding of the industry landscape and trends. • Strong relationships with beauty editors and media contacts, with a proven track record of securing high-value coverage. • Ability to challenge existing strategies and deliver innovative, results-driven solutions that elevate brand campaigns. • Advanced written and verbal communication skills, with the ability to craft compelling narratives and influence stakeholders. • Genuine interest in the beauty category, with an enthusiasm for contributing to its growth and innovation.