Senior Director of Product Marketing

6 days ago

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InfluxData

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InfluxData is a company that specializes in managing time series data, providing platforms such as InfluxDB for real-time analytics and data monitoring. Their products, like InfluxDB Cloud and InfluxDB Clustered, are designed to manage high-volume, high-velocity data efficiently for various use cases, including IoT analytics, machine learning, and predictive maintenance. With over 300 integrations and open-source offerings, InfluxData supports a broad range of industries including energy, manufacturing, telecommunications, and aerospace, aiming to modernize operations with precise and real-time data insights.

Database • IoT • Monitoring • InfluxDB • Telegraf

201 - 500 employees

Founded 2012

🔌 API

☁️ SaaS

🤝 B2B

📋 Description

Create the marketing plan for our next product release including pricing, positioning, go-to-market, and sales enablement information. • Acquire deep customer knowledge through market research, customer interviews / surveys and segmentation analysis • Create and execute on Go-to-market strategies to drive InfluxData's revenue goals • Develop customer pain point based messages, that differentiate InfluxData against competitors • Create the content to support lead generation campaigns and establish InfluxData and InfluxData's customers as thought leaders • Identify promising solutions based on existing products and drive direct sales campaigns • Create the internal and external facing sales kit to reach mid market and enterprise customers with a consistent and resonating message • Enable existing and new field resources on how to effectively position and sell InfluxData services • Successfully launch new services to customers, partners and the InfluxData field • Manage and develop a product marketing manager, including setting goals, providing feedback, and fostering career growth while ensuring alignment with broader organizational objectives

🎯 Requirements

15+ years of product marketing experience in the software industry • Product marketing experience in databases, monitoring, observability or IoT • Expert in B2B purchasing cycles as well as the developer community • Proven track record in developing highly effective sales presentations and collateral • You've run or played a key role in a product launch before • You've interviewed customers and documented how the product has delivered benefit • You are skilled at collaborating with product management, engineering and customers to come up with great ideas for content

🏖️ Benefits

Medical/dental/vision insurance with 100% coverage for employees and dependents • Company contribution to your FSA • Flexible Time Off - take the time you need • Life Insurance, short and long term disability insurance • 401(k) • Wellness programs • Annual professional development budget • Financial planning and legal advice