Senior Growth Marketing Specialist

March 4

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

+1 more states

🌽 Illinois – Remote 🏖️ New Jersey – Remote ☕ Washington – Remote

💵 $75k - $120k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Infobip

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Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way.

A2P SMS messaging • Mobile operators solutions • 2-Factor Authentication • Operator partnerships • Telecommunications

1001 - 5000 employees

Founded 2006

💰 Debt Financing on 2021-11

📋 Description

• The Senior Growth Marketing Specialist at Infobip plays a crucial role in developing and executing on inbound strategies for customer acquisition, retention, and quality pipeline growth through marketing automation and paid media. • Collaborating with the Americas Marketing Leadership and team members • Developing and executing comprehensive growth marketing strategies across paid digital channels (Google Ads, LinkedIn, Demandbase) • Designing, implementing, and optimizing cross-channel marketing campaigns that boost brand awareness and drive customer acquisition. • Utilizing marketing automation tools to create sophisticated, personalized nurture streams and conversion funnels. • Conducting in-depth analysis of marketing performance metrics, presenting actionable insights to Leadership. • Collaborating with agencies to manage and optimize paid media budgets across various platforms, ensuring maximum Return on Ad Spend (ROAS). • Working closely with Marketing team members to create compelling messaging and targeting strategies. • Providing support in maintaining detailed dashboards, tracking key performance indicators (KPIs), and campaign effectiveness. • Conducting A/B test landing pages, ad creatives, and marketing copy to continuously improve conversion rates. • Monitoring, measuring, and fine-tuning email campaigns performance for optimal results. • Partnering closely with the Content & Design teams to enhance the content, layout, and overall effectiveness of email marketing campaigns.

🎯 Requirements

• Minimum 5+ years of experience with email marketing, marketing automation, and inbound marketing for B2B • Previous experience SaaS or CPaaS is a plus! • Expert-level proficiency in marketing automation platforms (Marketo, HubSpot, Pardot) • Expertise in marketing automation/setting up nurture and content flows • Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up, testing, tracking/campaign analytics • Experience working with multiple stakeholders and manage project timelines • Experience with paid media management via agency support across Google Ads, LinkedIn Ads, Demandbase, and other relevant platforms • Proficiency in data visualization and reporting tools (Google Analytics, Tableau, Data Studio) • Account-based and intent-based marketing experience • Excellent organizational skills, interpersonal and communication skills

🏖️ Benefits

• Medical, Dental, and Vision insurance • Basic life insurance • 401(k) plan participation with company match • Short-term and long-term disability insurance • Wellness plan of up to $500/year pro-rated based on hire date • PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually • Additional leave time for marriage, relocation, bereavement, and other major life events • Twelve (12) weeks of paid parental leave • Participation in employee share ownership plan (ESOP) • Fourteen (14) paid holidays annually