Content Marketing Director

January 31

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Insider.

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Insider is a leading AI-native omnichannel experience and customer engagement platform that offers advanced marketing solutions to empower marketing teams worldwide. The company focuses on delivering personalized, data-driven customer experiences across a wide range of channels, such as web, email, WhatsApp, SMS, and more. By utilizing artificial intelligence and machine learning, Insider helps brands optimize customer acquisition, engagement, and retention, driving significant increases in conversion rates and return on investment. Trusted by over 1,200 brands internationally, Insider continuously innovates its platform to include capabilities like behavioral analytics, journey orchestration, and predictive marketing.

Online Marketing • Predictive Analytics • Web Personalization • E-commerce • Mobile Platforms

1001 - 5000 employees

🤖 Artificial Intelligence

☁️ SaaS

💰 $121M Series D on 2022-02

📋 Description

• We are Insider, a B2B SaaS company that drives growth for its clients around the world. • The successful candidate will build and drive a small team of content specialists and content writers to scale the next phase of Insider’s growth. • Responsible for owning the direction, development, and execution of Insider’s content strategy in line with the company goals. • Collaborate and work in lockstep with other teams, such as Design, Digital, Product Marketing, Sales, Customer Success, and more.

🎯 Requirements

• 8+ years of experience in Content Marketing with at least 3 years in a leadership role, preferably within the MarTech industry. • Have a passion for writing with an impeccable editorial eye. • Exceptional storytelling skills and the ability to craft compelling narratives across multiple formats. • Strong leadership experience with a track record of managing and growing high-performing content teams. • Experience working closely with executive leaders, product marketing, sales, and demand generation teams. • Deep understanding of SEO. • Well-versed in best practices and content performance analytics. • Excellent project management skills and the ability to handle multiple projects and priorities simultaneously. • Passionate about customer experience and the intersection of technology and AI • Extremely comfortable working in a dynamic and fast-paced environment. • Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe. • Proven ability to work well with senior leaders, including working flexibly, managing urgencies, and receiving feedback. • Bachelor's degree in English, Communications, Humanities, Public Relations, or related field is preferred but not necessary.