Caper Marketing Manager - Contract

September 25

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Instacart

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Grocery Delivery • online grocery

1001 - 5000

💰 $232M Venture Round on 2021-11

Description

• We’re looking for a Contract Marketing Manager who will own the marketing strategy and execution for in market Caper Carts. • This person will collaborate closely with the Ops, Finance, Product and BD teams to ensure Caper Carts are successful in market post launch. • As a member of the Caper marketing team, you’ll be responsible for developing in store campaign strategies that drive customer retention and loyalty. • This is a remote-based contractor role that will report to Caper’s lead Marketing Manager. • This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products - The Caper Cart. • This person will manage all existing retailer marketing relationships and assist with new launches. • Serve as the one main point of marketing contact for existing retailers with Caper Carts on ongoing store management and optimizing marketing workflows. • Partner with operations and customer success teams to execute ongoing marketing plans and measure success. • Own the marketing strategy for usage retention and churn mitigation at existing retailers. • Support Sr Marketing Manager on Go-to-market launches conducting store walks, creating marketing packages, and coordinating with vendors and teams to ensure seamless deployments. • Create expansion playbooks and work with the Operations team to ensure smooth execution of new initiatives and seamless integration across all retail locations. • Gather Data, Formulate Insights, and Articulate Strategic Opportunities to develop marketing strategies that drive customer retention and business growth. • Partner with cross-functional teams to foster strong relationships and ensure alignment on project objectives and deliverables.

Requirements

• Bachelor's Degree preferred • 4+ years of experience with in-store/retailer marketing • Experience executing marketing campaigns in store • Excellent written and verbal communication skills; ability to interact at senior levels of the organization • Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment • Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes • Critical thinker with a growth mindset. • Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value • Previous experience with fast paced, retailer environments. • Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments • Basic photoshop skills preferred