Engagement Marketing Manager, CRM

February 13

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Instacart

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Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

Grocery Delivery • online grocery

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• We are seeking a highly technical Marketing Manager to lead the development and maintenance of our white label ESP systems for CRM programs. • In this role, you will enable our partners to effectively manage their CRM initiatives. • You will collaborate closely with key stakeholders across Creative, Product, Engineering, Data Science, and Retailer Marketing teams to design systems and manage the technical strategies that drive our white label initiatives. • Build and maintain the tooling and technical infrastructure for whitelabel CRM programs. • Administer, configure, and maintain the ESP and each individual workspace per program. • Partner regularly with Eng on system integrity, efficiency, and troubleshooting. • Create and monitor complex automations with static and dynamic target and content. • Ensure whitelabel partners have the tools necessary to set up campaigns, tests, segmentation and complex personalization logic. • Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver impactful programs for our partners based on their unique needs.

🎯 Requirements

• 5-6 years of hands-on experience executing CRM programs, including backend setup and ongoing technical implementations and maintenance across systems. • Experience leveraging a complex marketing automation/CRM system like ExactTarget, Braze or Responsys. • Deep expertise in customer segmentation, list management, deliverability and CAN-SPAM laws. • Experience with data-driven marketing and building programs that drive incremental results. • Exceptional project management skills and experience managing multiple competing projects/deadlines with extremely strong attention to detail. • Customer obsessed and a creative thinker; you care deeply about the customer experience. • Excellent analytical and quantitative skills. • Ability to effectively coordinate complex projects with multiple stakeholders through strong communication skills and ability to influence overall strategy.

🏖️ Benefits

• Offers may vary based on many factors, such as candidate experience and skills required for the role. • This role is eligible for a new hire equity grant as well as annual refresh grants. • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.