Marketing Manager

August 26

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The future of social media is distributed.

Ad Revenue • Gamification • Digital Advertising • CPM • Ad Effectiveness

51 - 200

💰 $5.2M Series A on 2017-07

Description

• Utilize HubSpot to oversee the lead pipeline, making recommendations and implementing changes to optimize analytics and gain insights into marketing performance. • Plan and execute marketing campaigns under the guidance of the CMO and in collaboration with enterprise sales teams. • Experiment with a variety of organic and paid acquisition channels, including content creation, pay-per-click campaigns, and social media. • Collaborate with the marketing team and writers to publish valuable and engaging content for our website and blog. • Plan and prepare for participation in various trade and industry shows. • Oversee the creation and maintenance of marketing materials, including website banners, hard copy brochures, and case studies.

Requirements

• Extensive hands-on experience with HubSpot for managing CRM, executing marketing campaigns, and analyzing performance metrics. • Experience in B2B marketing, with a strong understanding of business-to-business marketing strategies and tactics. • Demonstrated ability to work collaboratively within a team, maintaining a positive and cooperative attitude. • Solid knowledge of website analytics tools, such as Google Analytics, to measure and improve marketing performance. • Comfortable working with numbers, interpreting metrics, and processing figures using spreadsheets to derive actionable insights. • Strong sense of aesthetics and a passion for great writing, clear communication, and witty & innovative campaigns. • Up-to-date with the latest trends and best practices in online marketing and measurement, with a proactive approach to implementing new strategies.