Go-to-Market Data Analyst

Yesterday

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Logo of Instinct Science

Instinct Science

Veterinary Technology & Software

51 - 200 employees

βš•οΈ Healthcare Insurance

🏒 Enterprise

πŸ’° Venture Round on 2022-11

Description

β€’ The Go-to-Market Data Analyst will support key cross-functional initiatives by providing actionable insights that improve marketing effectiveness, enhance sales performance, increase customer retention, and drive business growth. β€’ Analyze the performance of marketing campaigns and measure their effectiveness across various channels. β€’ Provide insights into the full customer journey, from awareness to conversion, identifying bottlenecks and optimization opportunities. β€’ Track and report on marketing attribution to understand how different touchpoints contribute to conversions and sales. β€’ Monitor sales pipeline health, track deal velocity, and report on key metrics to inform sales strategies and resource allocation. β€’ Analyze customer usage data to flag potential upsell opportunities, product adoption issues, and churn risks. β€’ Work with Marketing, Sales, and Customer Success teams to ensure alignment on key metrics and to support strategic-decision making based on data insights provided.

Requirements

β€’ Self-starter, resourceful, problem-solver with outstanding attention to detail. β€’ Excellent collaboration skills, working across multiple stakeholders and departments. β€’ Ability to analyze, synthesize and leverage complex data sets into clear, actionable insights that drive business decisions. β€’ Strong communication skills with the ability to present data insights to both technical and non-technical stakeholders. β€’ Ability to present key data in alignment with the overall strategy. β€’ Understanding of multiple data-housing systems and how to extract and aggregate the most important data points from each to build a story. β€’ Experience in translating data into business value by proactively identifying business gaps, potential red flags, or actions leading to success. β€’ High level of proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Google Analytics, or similar tools).

Benefits

β€’ We offer medical, dental and vision benefits and 401K with match. β€’ We give our team owner-like flexibility over work and time-off, including time to innovate and Slow Fridays. β€’ We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work. β€’ We offer a rewarding employee stock plan so that you share in our success. β€’ We provide all-expense-paid time throughout the year together, including at our annual retreat.

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