Marketing Data Analyst

3 days ago

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Marrina Decisions

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email marketing • marketing automation • digital marketing • staffing services • email marketing agency

11 - 50 employees

🤝 B2B

Description

• Develop and implement data strategies to support business objectives. • Conduct complex data analysis to uncover insights and trends. • Build and maintain data models and pipelines. • Develop and implement data-driven marketing strategies. • Analyze marketing campaign performance and provide actionable insights. • Create interactive dashboards and reports to communicate findings. • Conduct customer segmentation and profiling. • Identify opportunities for marketing optimization. • Collaborate with marketing teams to measure campaign effectiveness. • Collaborate with cross-functional teams to identify data needs and opportunities. • Provide data-driven recommendations to improve business performance. • Stay up-to-date with the latest data technologies and trends.

Requirements

• 3+ years of experience in data analysis and business intelligence. • Advanced proficiency in SQL and Python. • Strong statistical knowledge and ability to apply statistical methods to solve complex problems. • Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards. • Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets. • Strong communication skills to effectively convey complex findings to both technical and non-technical audiences. • Data modeling and ETL experience to transform raw data into actionable insights. • Operationally focused with a strong reliance on process and standards. • Keen attention to detail & accuracy in reporting. • Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework. • Collaborative and highly communicative with team, peers, partners & executives. • Ready to learn and solve problems both in isolation and in a team environment. • Must know excel or Google sheets - power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)

Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunities to learn and grow in the MarTech world