Senior Manager, Lifecycle Marketing

November 27

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Insurify

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car insurance • predictive modeling • comparison shopping • artificial intelligence • language processing

51 - 200

💰 $100M Series B on 2021-08

Description

• Fully Remote and/or Hybrid if you're in the Boston Area. • Join us if you like: • $1.3 Trillion market opportunity • MIT alumni founders • Female-led startup • $130M total funding • Strong leadership team with experience from many successful start-up’s around the world. • How you will make an impact: • Develop new customer journey maps, identifying key touchpoints and opportunities for engagement. • Plan, launch, and analyze A/B tests across Email and SMS channels, using our marketing automation platforms. • Develop new ideas for customer feedback loops, and use insights to inform and adjust marketing strategies. • Define, own, and analyze KPIs for new marketing initiatives. • Work closely with cross-functional teams (including product, agency, and carrier partnerships) to ensure cohesive and aligned marketing efforts. • Manage relationships with external vendors and partners to enhance our growing marketing capabilities. • Implement new marketing communication technologies to optimize the customer journey and experience.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field • 7+ years of experience in lifecycle marketing and/or retention marketing, preferably within the auto insurance or financial services industry. • Demonstrated success in designing high impact experiments and driving true value for your customers • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience) • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. • Expertise in marketing automation tools and CRM systems (specifically, Braze and Salesforce) • So detail-oriented that you have already noticed the 3 typos purposely placed in this job description, and you call them out in your application to us. (Only candidates who include this in their application will be considered for the position.) • Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences. • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Benefits

• Competitive compensation • Generous stock options • Health, Dental Coverages • 401K plan with match • Unlimited PTO • Generous company holiday calendar • Learning & Development Stipends • Paid Family Leave • Social impact volunteer time and donation matches • Catered lunches in the office