Marketing Automation Manager

August 13

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Intelligent Medical Objects (IMO)

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Intelligent Medical Objects is a healthcare data enablement company$1. .$1

Health Information Technology • Clinical Terminology • Medical & Clinical Software • Controlled Medical Terminology • ICD-10 Conversion

201 - 500

💰 Venture Round on 2017-02

Description

• Drive the success of our marketing initiatives by optimizing our Marketo instance • Enhance our email marketing strategies, ensuring timely and relevant communication with our audience • Improve the efficiency of our tracking programs, providing valuable insights for decision-making • Deliver detailed reports and analyses that will shape our marketing strategies and drive business growth

Requirements

• Bachelor’s Degree in Marketing, Business, Communications • 4+ years of marketing experience, preferably in the healthcare and/or B2B • 2+ years proven experience working with Marketo (certification preferred) • Demonstrable experience in marketing automation including nurture, segmentation and program reporting • Proficient in use of tech tools to optimize and analyze performance (GA4, Salesforce, Tableau) • Exhibit solid knowledge of email best practices, deliverability best practices, CAN-SPAM/CAS and GDPR to ensure local and international compliance • Excellent project management skills with the ability to manage multiple tasks for multiple stakeholders • Strong desire to solve problems on your own and as a team • Must love data; Strong analytical skills and experience with marketing data analysis • Process-driven, always looking to optimize and streamline processes • Passion for details, quality, and accuracy • Real enthusiasm for working with a fun, dynamic, and supportive marketing team where culture is as important as skill