Senior Product Marketing Manager
August 23
Description
• Develop and execute comprehensive product marketing strategies for enterprise AI solutions targeting financial institutions. • Collaborate with product management and sales teams to define product positioning, messaging, and value propositions that resonate with our target audience. • Lead the creation of sales enablement materials, including presentations, case studies, and product demos, to support the sales process. • Drive go-to-market strategies for new product launches and feature releases, ensuring alignment with business goals and market demand. • Conduct market research and competitive analysis to inform product strategy and positioning. • Analyze customer insights, market trends, and feedback to refine messaging and identify growth opportunities. • Work closely with the demand generation team to develop and optimize marketing campaigns that drive lead generation and customer acquisition. • Manage relationships with industry analysts, media, and other external stakeholders to enhance brand visibility and market leadership.
Requirements
• 7+ years of experience in product marketing, with a focus on enterprise SaaS products. • Strong technical background with the ability to understand and communicate complex technology solutions. • Proven experience in Series B or later-stage companies with $15-20MM in ARR. • Deep expertise in B2B SaaS, particularly in environments with $100K+ ACV (Average Contract Value). • Demonstrated success in sales-led growth environments, driving product adoption and revenue. • Excellent communication and presentation skills, with the ability to influence and collaborate across teams. • Experience managing product marketing strategies in financial services, fintech, or related industries is a plus. • At least 3 years of experience in product marketing
Benefits
• 💻 Remote First Policy • 🏥 Medical/Dental/Vision Insurance • 🏝 PTO & Holidays • ✨ Life Insurance
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