Product Marketing Associate Director - Technology & Mobile Solutions

May 31, 2024

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RapidAI

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RapidAI is a company that provides AI-powered clinical decision support software, focusing on improving patient outcomes in healthcare, particularly for conditions like stroke, aneurysm, and pulmonary embolism. Their technology is designed by clinicians to enhance speed, accuracy, scalability, and security of diagnosis and treatment. RapidAI offers a suite of products and solutions that help hospitals and healthcare providers make faster, more accurate triage and transfer decisions. With solutions that integrate with existing hospital workflows, RapidAI enhances clinical trials and improves patient care and efficiency.

Medical • Healthcare • AI • Stroke • Aneurysm

51 - 200 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Develop clear and compelling value propositions, tailored to customer segments and use cases • Conduct customer research to inform persona development, targeting, messaging • Craft messaging that effectively communicates product value, features, benefits, and competitive advantages through various marketing channels • Create sales training and sales enablement tools effectively positioning products and utilizing clinical data • Develop KOL/customer advocacy strategy; work closely with key opinion leaders to maximize their participation in peer-to-peer meetings/events, speaking opportunities, case studies, launch activities and educational events. • Understand the hospital technical and clinical landscape; follow and analyze market and competitive trends to position products and support sales in competitive situations • Routinely communicate and collaborate with the sales team regarding product launches and updates, implications of new data/research • Support sales in customer calls as expert in positioning the products • Work collaboratively with Marketing team to develop campaign strategies at launch and throughout product lifecycle to drive movement through lead funnel (from awareness through purchase) • Work with Marcom team to craft compelling messages and content across marketing channels (website, literature, promotional campaigns) • Work with events team to develop conference/trade show strategy and execution plan; lead the effort at the conference • Perform any other related activities assigned by reporting manager • This position does not have direct reports.

🎯 Requirements

• BA/BS in Marketing, Communications, or related field • 10+ years of marketing experience in medical technology, healthcare enterprise technology, and/or mobile solutions • Demonstrated leadership including ability to lead cross-functional teams to strategically and tactically execute plans • Excellent written and verbal communication, and presentation skills • Strong project management and organizational skills • Ability to professionally and competently represent company at external events • Collaborative team player willing to wear many hats and be flexible in a fast-paced, small company environment • Ability to work on multiple demanding projects simultaneously and quickly adapt to changing priorities • Demonstrated knowledge of marketing disciplines

🏖️ Benefits

• RapidAI pays 100% for employee coverage & 75% for your dependent coverage for medical, dental & vision premiums. • Medical Benefits – We offer a range of policies through TriNet • Life Insurance/AD&D is 1X times your annual salary • We pay 100% for Short and Long Term Disability. • Healthcare and Dependent care flexible spending accounts are available • A 401k plan is offered through Empower. • RapidAI provides $100 a month for internet/cell/phone services. • Time Off: • We have 10 company paid holidays! • RapidAI has a flexible vacation policy. We urge employees to take vacation! Vacation allows employees to renew, reinvigorate, and rejuvenate. • Other Cool Benefits: • Equity - Stock Options • Incentive Compensation • And most importantly - You are joining an awesome team!