Product Marketing Specialist - EdTech, SaaS

October 9

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Interplay Learning

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Professional Training • 3D Simulations • Virtual Reality • VR • HVAC

51 - 200

Description

• Reporting to the Senior Product Marketing Manager you will support efforts to develop and execute the marketing strategy • Focus on marketing to residential HVAC, electrical, plumbing and solar companies. • Identify target customers, their needs, and how products will meet those needs • Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers • Partner with Product Management to develop product strategies and roadmaps • Assist with go-to-market strategies and launches • Work closely with Demand Generation to ensure the product is being clearly represented and effectively positioned to the market • Enable the sales team to effectively communicate value to potential buyers • Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections.

Requirements

• Experience with a B2B SaaS company or similar. • Demonstrated success in managing go-to-market for SaaS products. • 1-2 years of product marketing expertise including marketing content development, sales enablement, product management support, channel marketing, buyer journey mapping, and product GTM launches. • 1-2 years of experience in developing buyer personas, product messaging, sales presentations, and marketing collateral (info sheets, white papers, ebooks, reports, eguides, sales briefs). • Demonstrated writing skills. • Able to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements. • Demonstrated ability to utilize data and insights to drive decisions. • Adaptive personality, highly organized and self-motivated, taking ownership and delivering results. • Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.

Benefits

• Remote-first culture and flexible hours • Learning resources and annual learning reimbursement • Family-friendly policies • Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days • Medical, vision and dental insurance coverage • 401k • Private company stock options • Mental health and wellness resources • Virtual/in person social events