Senior Manager - Performance Marketing
5 days ago
Description
• One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. • To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Quora, among others. • Responsible for planning, executing and maintaining performance marketing campaigns across channels • Responsible for end to end Creative strategy to scale and optimize performance marketing • Identify trends and insights, and optimize spend and performance based on the insights • Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency. • Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data). • Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports • Complete ownership; there is minimal management and extreme autonomy • High pedigree, high calibre team. • Contribute directly to the success of the business & the top-line impact • Top-of-the-line compensation • Work from anywhere, forever. All roles at IK are forever remote!
Requirements
• 5+ years of dedicated, full-time experience in performance marketing • Proven track record of Scaling profitable campaigns via creative strategy • Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads. • Good experience in other ad platforms like Quora Ads, Reddit Ads, and others • Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data. • Ability to come up with creative ad ideas • Good written communication skills • Experience in hiring, leading and mentoring a team.
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