Senior Digital Strategist - Paid Media Team Lead

2 days ago

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Search Engine Marketing • Pay-Per-Click Advertising • Search Engine Optimization • Social Media Marketing • WordPress Web Design

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Description

• Oversee management and professional development of Paid Media team. • Train and coach team members on Paid Media strategies and implementation. Be the last line of defense for all client deliverables and strategies. • Develop holistic Paid Media strategies for a variety of B2B and B2C businesses in consideration of the client goals. • Create and optimize search, display, shopping, paid social, and video campaign types to support client initiatives and flights. • Daily management of Paid Media accounts, including budget and bid management, ad copy testing, landing page optimization, creative direction, platform recommendations, and audience testing, etc. • Partnering and communicating with cross-functional teams to develop and implement integrated digital marketing strategies. • Provide expert-level insights from data analytics and reporting. • Participate in client-facing meetings to discuss strategy and present reports as needed.

Requirements

• 3-5+ years of Paid Media experience – agency experience is a plus. • 3-5+ years of Management Experience – involving, coaching, mentoring, and critiquing direct reports. • Expert-level skills with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, and programmatic advertising. • TikTok, Snapchat, CTV, or audio experience is a plus. • Expert-level skills with Google Merchant Center, Google Shopping, Product Feed Management, Shopify, E-Commerce Integration, Social Media E-commerce. • Proven track record of optimizing large and small-scale campaigns for lead gen and eComm accounts. • Extensive experience with Google Analytics 4, Google Tag Manager, and third-party SEM tools. • Proficient with Google Apps for Business and Microsoft Office Suite.

Benefits

• Comprehensive Healthcare Insurance including Dental, Vision and FSA • Unlimited PTO (required min 3 weeks off a year) • 401k with Company Match • Life and AD&D Insurance • At-home Internet Stipend • Flexible Schedules • Professional Development Budgets • Volunteer/Philanthropic Paid Time Off • Paid Holidays • Home Office Equipment • Credits for Coworking Spaces • Paid Sabbatical (every 5 years)