Product Marketing Specialist

February 26

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IOTA Software, Inc.

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IOTA Software, Inc. is a leading provider of data visualization solutions that connect people, assets, and manufacturing processes. The company specializes in offering powerful features to solve everyday challenges in industrial settings, including browser-based tools, a distributed and scalable backend, and integration with diverse data sources such as PI/AF, GE, SEEQ, and Wonderware. IOTA Software facilitates workflow production, seamless process migration, zero-copy data access, and full display creation and editing. The platform also supports native customer P&ID/PFD diagrams and geo-spatial data visualization, enhancing manufacturing visibility and decision-making. With over 75 years of combined experience, IOTA Software reimagines industrial analytics for advanced process manufacturing.

11 - 50 employees

Founded 2017

📋 Description

• IOTA Software is an innovative, early-stage startup revolutionizing the way manufacturing industries harness data. • We specialize in developing a cutting-edge SaaS data visualization platform designed to empower manufacturing teams with real-time insights, dynamic dashboards, and actionable analytics. • Our mission is to help businesses make smarter, data-driven decisions, optimize performance, and drive their digital transformation goals forward. • As a fully virtual company, we bring together a global team of talented individuals, breaking geographical boundaries to deliver innovative solutions. • Serving industries such as pharmaceuticals, energy, chemicals, utilities, and green energy, our scalable platform offers seamless access to data that drives informed decision-making. • Are you passionate about shaping next-generation visualization technologies? Join us in shaping the future of visualization as we redefine what it means to work and succeed in a virtual world! • We are looking for a creative, driven, and strategic Product Marketer to own and drive our go-to-market strategy. • You will play a critical role in positioning our product within the Industry 4.0 market landscape, crafting compelling messaging, and driving adoption through targeted campaigns. • As an early member of the marketing team, you will have the opportunity to make a significant impact on the direction of our product and business growth: • Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market strategies, including product launches, feature rollouts, and market positioning. • Messaging & Positioning: Collaborate with the product and sales teams to craft clear, compelling, and differentiated messaging that speaks to our target market—manufacturing professionals. • Customer Insights: Conduct market research and gather customer feedback to identify customer pain points, needs, and trends. Use these insights to inform product development and marketing initiatives. • Content Creation: Develop engaging content such as whitepapers, case studies, blog posts, website copy, email campaigns, and webinars that highlight product benefits and use cases. • Sales Enablement: Provide the sales team with the tools, training, and collateral they need to effectively sell the product, including product one-pagers, battlecards, and presentations. • Demand Generation: Partner with the marketing team to create campaigns that drive awareness, lead generation, and customer acquisition, focusing on specific personas in the manufacturing sector. • Analytics & Optimization: Track key performance metrics and use data to refine product messaging, marketing strategies, and campaign effectiveness. • Competitive Analysis: Monitor industry trends and competitors, providing insights and recommendations to stay ahead in the market.

🎯 Requirements

• BA/BS required (preferred in Engineering or Marketing) • 3-5 years of experience in product marketing at a B2B SaaS company, preferably with experience in manufacturing, data visualization, or analytics tools. • Proven track record of successful product launches and go-to-market strategies for software platforms. • Strong understanding of the manufacturing industry and the ability to speak the language of our target audience (e.g., plant managers, engineers, production teams). • Exceptional written and verbal communication skills with the ability to craft compelling product messaging and content. • Data-driven mindset with a passion for measuring and optimizing marketing performance. • Familiarity with marketing automation tools, CRM systems, and data analytics platforms. • Ability to work cross-functionally in a collaborative, fast-paced environment and wear multiple hats when needed. • Entrepreneurial spirit with a willingness to take ownership and adapt to the dynamic needs of a growing startup. • This position is only open to candidates who are physically present in the United States. At this time, we are unable to provide sponsorship for employment in the United States. • Nice-to-haves: • Experience with SaaS products related to data analytics, BI, or manufacturing operations. • Knowledge of the product development lifecycle in early-stage tech companies. • Hands-on experience with content marketing and building a brand presence in niche B2B markets.

🏖️ Benefits

• Work From Home • Health Insurance • Dental and Vision Insurance • Unlimited PTO • Home Office Allowance • Telephone/Internet Allowance • Health Savings Account • Flexible Spending Account • Dependent Care FSA • LifeCare Employee Assistance Program • LifeMart Employee Discount Program • Group Term Life Insurance • Long Term Disability • Short Term Disability