Data Acquisition Analyst

February 27

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J.D. Power

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J. D. Power is a company that provides detailed research and analysis on automobiles. They offer car listings, pricing guides, consumer ratings, and expert reviews to assist in buying and selling vehicles. They also provide online tools for obtaining offers on cars and explore topics like electric vehicles and car technologies. Additionally, J. D. Power recognizes quality vehicles through awards and provides extensive car shopping guides and previews of upcoming car models.

Market Research • Analysis • Insights • Data and Analytics • Customer Experience Management

501 - 1000 employees

Founded 1968

📋 Description

• JD Power quality research and awards cover over 30 industry verticals including auto, travel, finance, insurance, healthcare, and utilities. • Each of these studies requires the fielding of an online market research survey to respondents who have had experience with one or more brands in that vertical. • A Field Sample Analyst is responsible for working with our partners to achieve these brand level survey responses. • The Analyst’s job is to “blend” together a mix of targeted advertising and online survey sample suppliers to achieve each project’s desired mix of participants. • You will support both syndicated and proprietary studies which address industry level consumer needs and serve as customer satisfaction benchmarks in a variety of industries such as Automotive, Financial Services, Insurance, Energy, Travel and Telecom. The outcome of your work will be used by clients to help them understand what is important to consumers, how their brand performs relative to their competition, what their brand needs to do to improve and the financial benefit of making these improvements. • Serve as a regular point of contact for our practice teams’ strategic and job-level questions, lead weekly calls, send project reporting and handle resulting follow-up questions and communications. Lead challenging client (our practice team) situations with guidance from Managing Director. • Lead successful survey acquisition programs by developing effective strategies and tactical plans for achieving the desired survey completes. Provide innovative and creative new ideas to drive the overall program strategy. • Provide our practice team with regular reporting, analyze data to find new survey respondent targeting opportunities and identify issues. Develop strategic plans and present resulting data-driven insights and recommendations to our teams. • Acts on relevant survey supply development opportunities to approve and activate new survey respondent acquisition opportunities in our industry verticals. Able to think outside of the box to present new and interesting opportunities to our operations and practice teams. • Working in collaboration with other team members to innovate creative ways to achieve data collection fulfillment requirements.

🎯 Requirements

• 3+ years of experience and an advanced understanding of sample acquisition and vendor management for market research. • An advanced understanding of Digital Marketing concepts. • General knowledge of survey design. • Technical Skills—Excel, data analysis, market research / digital marketing KPIs. • Some overtime and weekend work is required as needed. • Must be able to work effectively and collaboratively in a team oriented, global, and multi-cultural environment. • Bachelors or Masters in Marketing, Social Science, or related fields. • Experience with activation of 3rd party data sources would be valuable.