Director of Marketing

September 16

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Workforce and Community Education

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Customized Education • Community College • Workforce Development • Public Safety • K-12 Education

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Description

• The Marketing Director will primarily be responsible for developing, creating, and executing innovative strategies to grow new, retain existing, and cultivate long-term relationships with former customers/students through marketing initiatives and earned media programs. • Collaborate with senior leadership on multi-channel marketing strategies, partnerships, and earned media initiatives. • Develop new marketing programs focused on managing the brand’s reputation and awareness, including regional expansion, community engagement initiatives, and strategic partnerships to deliver against KPI’s and lead the successful rollout across all customer touchpoints. • Expand the reach/value of the brand story to drive ongoing customer/student acquisition. • Manage a team to maintain and execute day-to-day internal communication projects and project management successfully.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Advertising, Communications, or related field, required. • A minimum of Ten (10) years’ experience that involved primary or secondary responsibility for the creation, development, implementation, and execution of B2B and B2C marketing. • Experience within the higher-education industry, a plus, but not required, or equivalent combination of education and experience. • Experience with planning and executing referral programs and promotions. • Strong interpersonal skills and the ability to effectively communicate with a wide range of individual of constituencies in a diverse community. • Ability to manage multiple projects simultaneously, set and reach goals, self-motivated; detail-oriented with the ability to look at the big picture, goal, and service oriented.

Benefits

• Comprehensive well-being benefits for you and your family