Marketing Manager

2 days ago

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Jonas Software

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Enterprise Management Software • Club Management Software • Construction Software • Leisure Fitness & Sports • Attractions

1001 - 5000

Description

• This position generates qualified leads—period, full stop. • Our Marketing Manager is responsible for planning, developing, and directing all advertising campaigns. • You’ll need to regularly conduct the necessary market research to understand our target audiences, forecast marketing costs and expected results, and collaborate with the entire company and our partners to execute your marketing strategy. • Market research is where it all begins. • From customer feedback to competitor analysis and everything in between, you’re always searching for novel insights. • Building our marketing strategy is at the heart of this role. • The goal is to get qualified leads in front of our sales specialists. • You’ll be responsible for all monthly marketing forecasts, including expected lead gen by channel, per-channel expenses, return on ad spend, and any variance analysis as required. • Ideas are only as good as their execution, and you’ll lead the implementation of your marketing strategy from the front. • Track results by reporting regularly on marketing channels, industries, locations, etc. • Own and maintain marketing automation efforts to help meet sales and retention goals. • Act as our primary brand ambassador; own and execute PR efforts to expand reach, brand awareness, and market share.

Requirements

• A bachelor’s degree in marketing or a related field. • 2+ years of marketing experience, with a preference given to those with a sales-driven digital B2B background. • A proven outside-of-the-box thinker who can evaluate and tweak approaches based on a comprehensive understanding of our business goals and received feedback. • Incorporating real-time data and meeting regular deadlines is expected. • You must be extremely comfortable taking directions, making independent decisions, and providing well-organized written, quantitatively supported arguments for your choices. • Taking initiative will be critical in this role. • We’re learning together, so a positive, constructive attitude will be critical to your success. • A sense of humor will also be helpful. • Knowledge of SEO and website optimization best practices is a plus. • We’ve adopted HubSpot as an organization, and working knowledge will be an asset. • Given the remote nature of the role, you must have a dedicated workspace in your home, a reliable internet connection, and a willingness to be on camera regularly. • Proficient with the Microsoft software suite, especially Excel. • Possess exemplary written, verbal, listening, and presentation skills.