Brand Strategy Specialist

April 11

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Logo of Juniper Creates

Juniper Creates

Juniper Creates is a company that empowers creators and brands to develop custom products that go beyond traditional print-on-demand offerings. They emphasize personalized design and world-class craftsmanship, working directly with creators to turn ideas into tangible products. Juniper Creates supports innovative product launches with a quick development timeline, sustainable practices, and global shipping solutions. Their commitment to sustainability is evident through their use of eco-friendly materials and efforts to plant trees and reduce carbon emissions. The company collaborates with brands to create unique merchandise that connects with their communities and adheres to ethical production standards.

Engagement • Marketing • Growth • eCommerce • Design

51 - 200 employees

🛍️ eCommerce

🛒 Retail

☁️ SaaS

💰 Pre Seed Round on 2015-12

📋 Description

• Help shape the creative and strategic direction of product launches, turning audience insights into compelling concepts and go-to-market plans. • Work closely with product design, development, and launch operations team to ensure every launch aligns with the creator’s identity. • Independently research and develop over 25 creator product campaigns annually. • Act as the dedicated brand expert for 10–12 Juniper creator clients. • Own the end-to-end development of product campaigns—from concept to approval. • Lead external communication related to brand strategy.

🎯 Requirements

• A passion for the creator economy, digital culture, and innovative brand storytelling. • Strong qualitative research skills with an ability to generate insights from a variety of sources. • Comfortable navigating creator-facing platforms like YouTube, Discord, Reddit, Twitch, or Steam. • A compelling presenter who can pitch ideas with clarity, confidence, and enthusiasm—whether to creators, internal teams, or external stakeholders. • Ability to connect storytelling with physical products and craft compelling narratives that resonate with a creator’s community and support product adoption. • Highly organized, with strong project management skills and the ability to work cross-functionally with teams from ideation through execution. • Bonus: Experience in creative agencies, PR firms, or brand studios is a strong plus, especially if you've worked on product launches or campaign development from a narrative-first lens.

🏖️ Benefits

• Competitive Compensation + Benefits – Includes paid time off and a company-wide paid shutdown during the December holiday season. • Remote-First Work Environment – Juniper has offices in Toronto and Vancouver. However, we let employees choose what work setting works best for them. • Flexible Work Schedule – We accommodate flexible hours, as long as you are delivering results and maintaining a seamless workflow with your team and cross-functional stakeholders. • Annual Allowance – Invest in your wellness, education, home office setup, and more.

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