Lead Generation Manager

4 days ago

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Just Global, Inc.

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We build devoted customers for the world's most impactful B2B brands.

media buying • digital media • lead generation • search marketing • social media

51 - 200

Description

• The Manager, Lead Generation is accountable for managing the development of lead generation strategy and ongoing optimizations for select group of accounts. • This role is responsible for overseeing the process of getting the campaign live and running correctly. • Drive the translation of lead generation strategies into media plans and lead the day-to-day activation of plans across all partners for select group of accounts. • Develop client lead generation strategies, integrating lead generation campaigns into clients’ overall media plan and strategy. • Develop campaign goal projections/forecasting based on historical performance and future campaign initiatives. • Troubleshoot issues/concerns and work with lead generation partners to resolve as needed. • Deliver effective campaign maintenance and optimizations. • Own regular lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery. • Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns. • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients. • Execute successful lead delivery process. • Collaborate with the wider media team on planning and monthly actualizations. • Ensure tactics and vendors utilized are GDPR compliant.

Requirements

• 3+ years experience in a digital marketing environment, agency and/or client experience • Agency knowledge • B2B Marketing – Client Knowledge • B2B Marketing – Industry • B2B Marketing – Lead Generation • B2B Marketing – Media Activation • B2B Marketing – Media Planning • B2B Marketing – Vendor landscape • Active listening • Challenge mediocrity • Commercially astute • Eye for detail • Microsoft Excel • Organized • Other platforms: Asana, Basis, Nexelus • Presentation skills • Prioritizing • Problem-solving • Solutions oriented • Stakeholder management • Upwards management

Benefits

• You will be seen, heard, and included as a whole human being • Your contribution will be valued, rewarded, and recognized • You will develop deep and meaningful relationships that could last a lifetime • You will have leaders who are worth following • You will have the opportunity to develop yourself and your craft • You will have a meaningful chapter in your career path