Manager - Lead Generation
December 12
Description
Just Global: • At Just Global we live and breathe B2B and believe in igniting B2B relationships. • Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. • We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. • The Manager, Lead Generation is accountable for managing the development of lead generation strategy and ongoing optimizations for select group of accounts. • In addition, at the time of execution, this role is responsible for overseeing the process of getting the campaign live and running correctly following all internal standards and processes. • With the support of the Associate Director or Supervisor, Lead Generation, this role drives the translation of lead generation strategies into media plans and leads the day-to-day activation of plans across all partners for select group of accounts. • Develop client lead generation strategies, integrating lead generation campaigns into clients’ overall media plan and strategy. • Develop campaign goal projections/forecasting based on historical performance and future campaign initiatives. • Troubleshoot issues/concerns and work with lead generation partners to resolve as needed. • Deliver effective campaign maintenance and optimizations. • Own regular lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery. • Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns. • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients. • Execute successful lead delivery processes. • Collaborate with the wider media team on planning and monthly actualizations. • Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements. • Lead ongoing lead generation partner communication. • Own and foster growth in the relationships with agency partners, where applicable. • Deliver quality leads to interact with our clients’ products and services. • Discover and deliver new and innovative partners and solutions to executing lead generation campaigns based on specific client business issues and challenges. • Collaborate with client service and media leads to ensure strong senior client relationships on select group of accounts. • Keep current with industry trends, ongoing partner evolutions, and solution innovation as it pertains to lead generation programs across select group of accounts. • Core understanding and knowledge across lead generation media landscape including leading ad tech platforms. • Participate and contribute to agency thought leadership initiatives, as applicable. • Work closely with junior team members to manage programs and day-to-day functions. • Support internal training and development initiatives specific to agency media operations. • Agency knowledge. • B2B Marketing – Client Knowledge. • B2B Marketing – Industry. • B2B Marketing – Lead Generation. • B2B Marketing – Media Activation. • B2B Marketing – Media Planning. • B2B Marketing – Vendor landscape. • Active listening. • Challenge mediocrity. • Commercially astute. • Eye for detail. • Microsoft Excel. • Organized. • Other platforms: Asana, Basis, Nexelus. • Presentation skills. • Prioritizing. • Problem-solving. • Solutions-oriented. • Stakeholder management. • Upwards management. • 3+ years experience in a digital marketing environment, agency and/or client experience.
Requirements
Benefits
At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. • We use various market and data-driven salary sources to determine a salary range for each role. • Your salary is based upon the skills and experience you bring along with the salary range established for your role. • The goal is to ensure that Just Global teammates have salaries that are highly competitive, regardless of where they live. • In addition to your base salary and our flexible working policy, you will enjoy market-leading employment benefits that support you as whole human being. • You will also have the opportunity to participate in a discretionary non-contractual profit share, which is based on company performance.
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