Paid Media Specialist

March 1

🎸 Tennessee – Remote

Although this job is listed in Tennessee, this company may be open to hiring remote in other states.

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Kalungi

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Kalungi is a comprehensive B2B SaaS marketing agency that offers full-service digital marketing solutions specifically tailored for early-stage software companies. Their services include strategic go-to-market planning, branding, SEO, content marketing, and account-based marketing. They employ a proven playbook and experienced team to help software companies build marketing engines that drive growth from initial launch to scaling. Kalungi also provides fractional CMO services and coaching to further support and enhance marketing strategies for SaaS businesses.

SaaS Marketing Playbook • Growth Marketing • Lead generation • Account-Based Marketing • SEO/SEM

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Description

• The Paid Media Specialist will spearhead comprehensive paid marketing strategies and oversee campaign development, optimization, and performance analysis for our diverse clientele. • This role requires exceptional analytical prowess, organizational finesse, and adept time management skills to effectively manage multiple projects simultaneously. • Client Engagement and Strategy: Interpret and align with client objectives to forecast budgets, structure campaigns, and take full accountability for multiple client accounts. • Innovate new strategies targeting key audiences to stimulate demand and achieve sales objectives and KPIs. • Campaign Management: Construct reports, initiate campaigns, and optimize all paid channels, encompassing bid management, ad copy testing, and comprehensive reporting. • Collaborate with the extended team to craft compelling client messaging and search marketing creatives. • Communication and Optimization: Provide regular updates to internal teams and clients on a daily, weekly, and monthly basis, ensuring seamless communication and flawless program execution. • Conduct daily and weekly optimizations across relevant platforms, including bid adjustments, performance analysis, and continual keyword research. • Conduct A/B testing and focus on conversion rate optimization. • Data Analysis and Insights: Utilize data analysis to derive actionable insights, monitor campaign performance, and optimize strategies across all paid channels.

🎯 Requirements

• 3+ years of hands-on experience managing paid media campaigns across diverse platforms such as LinkedIn, Google Ads, Gartner, Reddit, Meta, and more. • Advanced proficiency in conceptualizing B2B campaign strategies and managing substantial monthly budgets exceeding $50k across various digital advertising channels. • Proficiency in MS Excel, Google Sheets, Google Analytics, Google Tag Manager, SEMRush, Clarity, Hotjar, and HubSpot. • Advanced understanding of paid search tactics, including keyword research, landing page analysis, ad copy creation, and remarketing strategies. • Advanced analytical, statistical, and time management skills. • Entrepreneurial mindset with a marketing superpower, coupled with a knack for systems-thinking and process optimization. • Strong communication, writing, and editing skills with acute attention to detail.