Growth Marketing Director

September 6

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Karbon

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The collaborative practice management platform for accounting firms

Accountants • Growth • Software as a service • Workflow management • Practice management

51 - 200

💰 $66M Series B on 2022-02

Description

• Driven marketer leader to play a role in Karbon’s growth • Manage a talented team to drive growth through thought leadership, SEO, and advertising • Lead marketing initiatives and execute experiments across various channels

Requirements

• 8+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadership • Knowledge of growth marketing channels, ranging from paid search and social media to SEO • Experience managing and leading people • A data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiatives • A desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and execute • An understanding of conversion rate optimization and effective ad copy • An ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people need • An ability to adapt to different marketing channels and constantly expand your own skills and knowledge • Content and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiences • A love for working with technology • Knowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and out