Head of Design

October 31

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Ketone-IQ

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Biohacking • Human Enhancement • Nootropics • Nutrition • Sports

11 - 50 employees

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Description

• Develop and Implement Creative Strategies: Create and execute comprehensive retail design strategies and campaigns that align with brand objectives, enhance brand presence in physical retail channels, and drive consumer engagement. • Ensure all creative is delivered on time, within budget, and to the highest standard. • Lead Brand Identity Across Retail Channels: Maintain and evolve the brand’s visual guidelines, ensuring consistency and quality across all retail marketing touchpoints, including packaging design, POS displays, signage, and other in-store assets. • Collaborate Cross-Functionally: Partner closely with marketing, sales, product, and operations teams to ensure design solutions align with business goals and enhance the overall retail customer experience. • Direct Packaging Design: Lead the design and production of packaging for new product innovations, graphics updates, and other packaging extensions. • Manage the packaging design process, from conceptualization through regulatory review, proofing, pre-press, and final production. • Manage Copywriters: Recruit, manage, and mentor copywriters, providing guidance on messaging strategy, tone, and voice. • Ensure that all written content is aligned with the overall brand identity and retail objectives. • Manage Design Team: Lead, mentor, and develop a high-performing design team, fostering a culture of creativity, collaboration, and innovation. • Provide feedback, conduct regular reviews, and identify opportunities for team growth and development. • Manage Agencies and Vendors: Act as the primary point of contact for external agencies and vendors, managing relationships, creative briefs, and production timelines for large-scale retail campaigns and events. • Monitor Market Trends and Consumer Insights: Stay updated on industry trends, consumer behavior, and competitor activities to continuously refine design strategies and enhance brand positioning within retail environments. • Analyze Performance Metrics: Track and evaluate the performance of retail marketing campaigns, using data-driven insights to refine creative strategies and optimize results.

Requirements

• 7+ years of progressive design experience, with at least 3 years in a leadership role focused on retail marketing. • Proven track record of delivering successful retail marketing campaigns, including POS materials, displays, and experiential activations. • Strong portfolio showcasing a wide range of retail-focused designs. • Advanced proficiency in design software, particularly Adobe Creative Suite. • Excellent communication and presentation skills, with the ability to articulate creative concepts to diverse stakeholders. • Ability to manage multiple projects and prioritize effectively in a fast-paced, dynamic environment. • Experience working in the CPG industry, with a strong understanding of the design requirements and consumer expectations for CPG brands. • Bachelor’s degree in Graphic Design, Visual Arts, or a related field preferred.