Head of Growth and Revenue Marketing

February 11

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Logo of Kustomer

Kustomer

Kustomer is a customer service platform that combines CRM, ticketing, and artificial intelligence to deliver a comprehensive solution for efficient and personalized customer experience management. The platform offers self-service options for customers, empowering them with instant solutions, and provides tools for agents to deliver exceptional service. Kustomer harnesses the power of AI to automate and optimize customer queries and interactions across multiple channels, ensuring secure and seamless experiences for both customers and service agents. The company's AI-driven approach enhances customer satisfaction and operational efficiency.

customer experience • customer service • CRM • CX • SaaS

201 - 500 employees

Founded 2015

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

💰 $60M Venture Round on 2023-05

📋 Description

• Kustomer is the industry leading conversational CRM platform perfecting every customer experience. • Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources. • Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel. • The Head of Demand Generation is responsible for developing and managing a high-impact demand generation engine to drive scalable, measurable growth. • Reporting directly to the CMO, this role is pivotal in building and executing a comprehensive framework that maximizes ROI across digital channels. • Key areas of focus include Content Marketing, Digital Events & Webinars, Paid Advertising, SEO, Account-Based Marketing (ABM), and Email Marketing.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred • 12+ years in demand generation or digital marketing, with a proven track record in SaaS or technology environments • 5+ years of management experience • Proven demand marketing executive with 10+ years building and executing multi-channel go-to-market strategies • Expertise in scaling B2B SaaS demand engines through multiple revenue stages in mature markets • Extensive experience engaging global enterprise, mid-market, and SMB customers across complex buying organizations; CRM/Customer Support industry experience is a plus • Strategic and data-driven thinker skilled at setting objectives, designing scalable solutions, and continuously optimizing demand funnels across regions, segments, and business lines • Strong cross-functional leader with a results-driven mindset, clear communication style, and a bias for action • Deep understanding of digital channels, including SEO, SEM, social media advertising, and email marketing • Proficient with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce) • Hands-on experience with ABM strategies and tools (e.g., Demandbase, 6Sense) • Exceptional communicator and collaborative leader with a talent for fostering high-performance teams

🏖️ Benefits

• Competitive salaries • Stock options • 100% healthcare coverage • 401K • WiFi and Mobile reimbursement • Generous vacation policy in the United States • Pension in the UK • Supplemental health insurance and other perks in the UK

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