Marketing Data Analyst

October 31

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Description

• Manage and integrate multiple datasets from various sources to ensure accurate and consistent reporting. • Design, develop, and maintain interactive dashboards and reports using Tableau, Power BI, Looker, or similar tools. • Conduct in-depth analysis across multiple brands to identify strategies that enhance marketing ROI. • Ensure data accuracy and validate insights to support data-driven decision-making.

Requirements

• Proficiency in SQL for data querying and analysis. • Experience with reporting and visualization tools such as Tableau, Power BI, or Looker. • Marketing experience is a plus, especially with UTM tracking, affiliate platforms, campaign attribution, and digital advertising metrics (e.g., CTR, CPC, CPA). • Strong analytical skills and effective communication abilities.

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