VP - Demand Generation

July 3

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LaunchDarkly

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Empowering all teams to deliver and control their software.

Continuous Delivery • Feature Flagging • DevOps • Feature Toggling • Feature Management

201 - 500

💰 $200M Series D on 2021-08

Description

• Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities • Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities • Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns • Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns • Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities • Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives • Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline • Cultivate a culture of continuous testing and optimization to improve channel performance and ROI • Foster alignment among marketing, sales, and go-to-market teams to drive collective success • Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities • Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging

Requirements

• Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans • Demonstrated leadership experience managing a Demand Gen team of at least 15 • Strategic thinker with excellent communication and analytical skills • Proven ability to drive pipeline growth and lead generation • Experience in SAAS and/or developer tooling is preferred • Strong project management skills and ability to thrive in a dynamic environment • Results-oriented with a collaborative and customer-focused mindset

Benefits

• Restricted Stock Units (RSUs) • Health, vision, and dental insurance • Mental health benefits • Salary