Lead Product Marketer

6 days ago

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LeanDNA

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Lean Manufacturing • Supply Chain • Software • SaaS • Inventory Optimization

51 - 200

💰 $15M Series B on 2019-12

Description

• Lead creation and execution of our product marketing strategy, including positioning of our platform, solution and use cases • Establish a deep understanding of our target audience(s), where LeanDNA adds value and how to sell and market to each of our personas • Develop and strengthen external market positioning and messaging to raise LeanDNA’s relevancy and urgency for discrete manufacturers • Introduce a process and ongoing plan for product launch communication and promotion • Engage with customers, industry influencers and analysts to promote LeanDNA positioning and differentiation • Create marketing content & sales enablement material based on buyer personas and target audience dimensions in a variety of formats such as presentations, product solution overviews, white papers, demos, infographics, videos, data sheets, eBooks, web pages, online events, and industry conferences • Closely collaborate with Sales and Marketing teams to create and drive campaigns and presentations with both potential and existing customers • Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users • Monitor the competition and larger market landscape for supply chain solutions to provide strategic insights that are relevant to the direction of the business and product

Requirements

• At least 5-7 years of experience in Enterprise B2B product marketing and developing GTM strategies • Previous experience in Supply Chain Management (SIOP, SIOE), Discrete Manufacturing Production and/or Procurement Operations • Interest and excitement to join a growth-stage startup with a high degree of empowerment and ability to make impact • Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms • Excellent writing and communication skills with the ability to distill and synthesize complex concepts into clear, concise messages • Experience translating complex technical concepts and solutions into digestible content for our target market • A passion and curiosity for supply chain operational excellence and discrete manufacturing • Ability to drive communication processes and effectively lead cross-functional teams and initiatives • Have an innate drive to to deeply understand the customer and larger market dynamics around them • Be intellectually curious, seeking to develop expertise and stay abreast of industry trends • Have a high deal factor and creative problem solving mindset with the ability to manage cross functional collaboration and inputs in varied business situations