Senior Product Marketing Manager, B2C

October 22

Apply Now

Receive Emails with Similar Jobs

Certus

WebsiteLinkedInAll Job Openings

201 - 500

Description

• The Senior Manager of Product Marketing is a strategic leader of all marketing aspects of specific product lines. • Works closely with business leaders, marketing, product management, and other key stakeholders to develop and execute marketing plans. • Helps achieve the overall objectives for the business by performing various marketing duties in support of go-to-market planning, product positioning, marketing performance and optimization. • Drives effective product positioning and messages backed by market research and user segmentation. • Manages direct reports and provides strategic guidance, aligning with business goals and needs.

Requirements

• 5+ years of Product Marketing experience in a Sr Manager/ Manager capacity. • 3+ years of experience in managing direct report. • Demonstrable experience managing and growing members of the junior team • Highly analytical decision maker. • Adept at translating consumer and performance insights into strategic roadmaps • Strong background in B2C marketing. • Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness. • Ability to drive projects forward while staying laser focused on the big picture and strategy. • Thrives in a fast-paced and dynamic work environment. • Ability to prioritize multiple projects to achieve business objectives. • Has excellent communication skills and can provide constructive feedback to management along with recommendations for performance improvements • Proficient with analytical and marketing tools