Vice President - Marketing

February 14

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Leap Brands

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Leap Brands is a premium service provider specializing in executive recruiting, recruitment marketing, brand building, mergers and acquisitions, and educational platforms. The company serves diverse sectors across the United States, offering expertise in private equity, franchising, health and wellness, and numerous other industries including automotive, agriculture, and information technology. Leap Brands is trusted by industry giants such as Arby's, T-Mobile, and Wendy's, among others, and is known for its dedication to expanding networks and connecting companies with qualified candidates.

Executive Recruiting • M&A • Franchising • Health & Wellness • Food& Beverage

2 - 10 employees

🎯 Recruitment

📚 Education

📋 Description

• The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy that drives lead generation, brand awareness, and customer retention. • This individual will lead a marketing team and work closely with sales and operations to align marketing initiatives with business goals. • The VP of Marketing will utilize a combination of digital, traditional, and grassroots marketing tactics to support the company’s growth and ensure consistent messaging across all channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field required. • MBA or advanced degree is preferred. • Minimum of 8-10 years of experience in marketing leadership roles, preferably within the home services or green industry (turf management, lawn care, landscaping). • Proven track record in developing and executing successful multi-channel marketing campaigns. • Strong knowledge of digital marketing, SEO, PPC, and social media. • Experience leading and developing a marketing team, with a focus on driving performance and innovation. • Demonstrated ability to build and manage a brand while driving effective customer acquisition and retention strategies. • Strong analytical skills with the ability to use data and metrics to evaluate campaign effectiveness and make informed decisions. • Excellent communication and interpersonal skills, with the ability to influence stakeholders and collaborate across teams. • Strong organizational and project management skills with the ability to manage multiple campaigns and initiatives simultaneously. • Experience with marketing automation tools, CRM systems, and analytics platforms. • Proficiency in Google Analytics, HubSpot, or similar tools.