Content Marketing Specialist

6 days ago

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Leger

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Survey / Sondage • Market Research / Recherche de marché • Strategic Consulting / Consultation stratégique • Product or Brand Positioning / Positionnement de marque ou de produit

501 - 1000

Description

• Reporting to the Director of Communications and Marketing, the Content Marketing Specialist is responsible for creating and managing content projects for the Leger brand. • The Content Marketing Specialist will research, write, adapt, and edit the team's content and communication tools to provide original and relevant content tailored to our various target markets. • The Content Marketing is responsible for developing and implementing marketing content strategies across channels to increase the company's visibility and achieve its business objectives in North America. • They will also act as a resource and marketing expert for the organization’s content projects, supporting other internal teams.

Requirements

• University degree/bachelor’s degree in communications, marketing, or another relevant field • Five (5) years of relevant experience • Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams and analytics) • Knowledge of communication/web platforms such as HubSpot and WordPress • Technical skills including experience with the following: SEO; email marketing; content marketing strategies; social media strategies; Google Analytics and SEMrush, an asset • Excellent oral and written English • Passion for the world of communications, strategy, and marketing