Paid Search Marketing Manager

2 days ago

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Liquid Web

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501 - 1000

Description

• Our Paid Search Marketing Manager is a full-time remote role offering a competitive salary of $100K to $150K based on experience and fit for the role. • Take the helm of our digital advertising efforts, driving targeted traffic and maximizing ROI across paid search channels. • With your expertise in campaign optimization and strategic acumen, you'll lead initiatives that propel our brand to new heights of visibility and success. • Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation. • Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectiveness. • Utilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviors. • Stay abreast of industry trends, algorithm updates, and best practices in paid search marketing to ensure that campaigns remain competitive and aligned with the latest developments. • Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance. • Occasional Travel.

Requirements

• Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline or commensurate experience • 4+ years of experience in paid search, preferably ecommerce or performance/direct response • Understanding of Google paid search algorithm, ranking, and updates/changes in processes • Experience managing Product Listing Ads (PLA) • Experience with analytics platforms • Intermediate experience in Microsoft Excel • The ability to analyze large datasets to gain insights and make confident recommendations • Strong mathematical, analytical, and communication skills (written and verbal) • Experience with A/B and multivariate testing and course correction • Ability to effectively work together with stakeholders of varying skill sets across all levels • A tenacious attitude for learning and taking on new challenges, and a self-starting mentality • Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks

Benefits

• Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription • Traditional and Roth 401k with company matching • Fun employer-sponsored events • A collaborative team culture • Consistent/set work hours • Challenging non-redundant daily duties • A voice in how things get done • Access to ongoing training