Director of eCommerce
October 20
Description
• Spearhead eCommerce strategy, focusing on revenue growth and customer journey optimization. • Develop and execute overarching eCommerce strategy, aligning with business objectives. • Lead initiatives refining digital customer experience across various touchpoints. • Design strategies for cross-sell and upsell opportunities to maximize customer value. • Leverage analytics and web tracking to monitor KPIs and optimize eCommerce funnel. • Champion experimentation and lead conversion rate optimization initiatives. • Partner with teams to drive alignment on key eCommerce initiatives. • Develop email nurture programs to engage and retain customers. • Provide strategic direction and mentorship to eCommerce and Creative teams. • Responsible for employee life cycle management and fostering a positive environment.
Requirements
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field • 10+ years of progressive eCommerce and CRO experience, with at least 3 years in a senior leadership capacity • Proven success in leading eCommerce operations with a track record of driving substantial growth and innovation • Expertise in advanced web analytics (e.g., Google Analytics) and Heatmap (eg. Full Story) with proficiency in testing tools (e.g., Optimizely, VWO) • Deep understanding of UX/UI principles, CRO best practices, and web development frameworks • Experience with CRM and marketing automation platforms (eg HubSpot, Marketo, Salesforce) • Experience managing eCommerce platforms and optimizing digital customer experiences • Strong strategic thinking, with the ability to translate business objectives into effective digital strategies. • Demonstrated ability to lead high-impact cross-functional initiatives in a fast-paced, dynamic environment • Exceptional communication, leadership, and stakeholder management skills, with a proven ability to Influence at all levels of the organization
Benefits
• Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription • Traditional and Roth 401k with company matching • Fun employer-sponsored events • A collaborative team culture • Consistent/set work hours • Challenging non-redundant daily duties • A voice in how things get done • Access to ongoing training
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