Salesforce Strategic Consultant

September 10, 2024

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

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ListEngage

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ListEngage is a Salesforce exclusive Marketing Cloud Full Stack Partner that focuses on driving digital transformation through data-driven personalization, AI integrations, and enhanced customer experiences. With over 20 years of experience, ListEngage helps businesses optimize their use of Salesforce technologies across various clouds, including Marketing Cloud, Service Cloud, and Data Cloud, to achieve ambitious marketing goals and deeper customer engagement.

Email Marketing • eMarketing • ExactTarget • Lead Generation • Social Media

51 - 200 employees

Founded 2004

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• We believe that digital transformation can be a force for good, improving the lives of everyone involved. • To achieve this mission, we rely on a team of techno marketers that know Salesforce. • We have been an ExactTarget and Salesforce partner since 2003, before there was an ecosystem. • Over 20 years, we have been privileged to help some of the world’s most celebrated brands on their path to digital transformation. • We accomplish this with incredible people. • As the country’s largest independent Salesforce Marketing Cloud partner, backed by Salesforce Ventures. • ListEngage is excited to identify and add the right technical seller to support ListEngage’s accelerated growth. • We are currently seeking an experienced Strategic Consultant to support our enterprise clients. • Your role will be critical in helping clients to optimize ROI and brand advocacy leveraging the Salesforce Clouds and related tools. • A successful Strategic Consultant will feel comfortable and confident working with marketing professionals from enterprise corporations on initiatives such as strategic planning and roadmapping, campaign planning, audience targeting and personas, personalization across channels, analysis of marketing KPIs and ROI, email deliverability, testing strategy, and making general recommendations for marketing program improvement. • In this position, you will be aligned to a client or multiple clients as their Salesforce strategy expert. • You will provide consultative guidance on topics including: Creating client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRM Consulting clients through Salesforce-related business transformations Promoting a measurement- and data-driven culture, establishing critical benchmarks and strategies for measuring success Serving as an expert in marketing best practices, coordinated and personalized across email, digital display advertising, SMS, push, and social Supporting campaign ideation Leveraging data and marketing automation for improved personalization and relevancy Using AI to gain efficiencies, bolster insights, and improve customer experiences. • You will also be responsible for: Being a client advocate, visionary, evangelist, storyteller, and subject matter expert Analyzing program performance and providing actionable insights Supporting Quarterly Business Reviews and Customer Journey Mapping workshops Providing support as needed to the Sales and Marketing teams Staying up-to-date on the latest in digital marketing technology, data management, and Salesforce features and capabilities Developing thought leadership, championing ListEngage POVs and solutions Being comfortable with ambiguity and an ever-evolving digital landscape.

🎯 Requirements

• Five+ years of experience in a marketing role • Salesforce Marketing Cloud experience • Outstanding written communication skills • Excellence in creating compelling proposals and solution visualizations • Experience in the design and facilitation of workshops • Experience in cross-channel marketing, particularly email, SMS, and digital advertising • Expertise in creating strategies to measure success, and then creating, analyzing, and communicating performance reporting • Undergraduate degree required (ideally in Business or Marketing) • Ability to work in the United States • Salesforce Marketing Cloud certifications/accreditations, which may include: Marketing Cloud Engagement Email Specialist, Administrator, Consultant, and/or Developer, Marketing Cloud Account Engagement Specialist/Consultant, Data Cloud Certification, Marketing Cloud Personalization Accreditation, Marketing Cloud Intelligence Accreditation • Prior agency experience • Retail, loyalty, and ecommerce experience • Experience with marketing platforms and technologies such as: CDPs, ESPs, CRMs, BI platforms, web analytics platforms, inbox placement tools, ecommerce platforms, social listening/publishing tools, generative AI tools, etc. • Salesforce Sales Cloud, Service Cloud, Tableau, and/or Commerce Cloud experience • Email deliverability experience