Product Marketer

January 7

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Liven

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Liven is a comprehensive hospitality platform designed to streamline operations, increase profitability, and enhance guest experiences for venues. It supports over 6,000 venues across Asia Pacific, including cafes, restaurants, and grocery stores, providing solutions that cover everything from ordering and payments to kitchen management and customer loyalty. With advanced POS systems and digital tools, Liven aims to reduce operational costs while driving customer engagement. The system is user-friendly and adaptable, working seamlessly across various environments such as quick-service restaurants, fine dining, and more. Liven is known for its innovative approach in the hospitality industry, helping businesses save costs and improve operational efficiency.

Payment • Rewards • Food & Beverage • Data • Finance

51 - 200 employees

☁️ SaaS

📋 Description

• Position and disrupt the hospitality industry as a B2B Product Marketer. • Collaborate with B2B Marketing, Product, Sales, and Customer Success teams. • Develop and maintain differentiated positioning and messaging for products. • Create collateral, digital content, sales tools, presentations, and more. • Produce high-quality content for marketing campaigns and sales efforts. • Research clients to improve the sales funnel. • Manage GTM process for new products and features. • Leverage competitive research for digital marketing strategies. • Assist in developing digital marketing campaigns and nurture journeys.

🎯 Requirements

• 6+ years of experience in a B2B product marketing role, preferably in a SaaS-based business. • Excellent English skills with the ability to create and produce sales toolkits and key marketing messaging. • Ability to articulate problems and develop effective solutions. • Strong understanding of customers, market, and product from a remote perspective. • Demonstrated discipline in communicating work and task management. • Proven expertise in product marketing tactics and strategy, with a successful track record of product launches. • Strong knowledge of evolving marketing trends and emerging techniques. • Experience in engaging with customers and partners to gather insights and drive marketing strategies. • Working knowledge of web analytics tools to measure and analyze campaign performance. • Proficient in ROI tracking, comfortable working with numbers to report on key metrics. • Excellent interpersonal and communication skills, both verbal and written. • Experience in Point of Sale, Hospitality, or Fintech industries. • Ability to work independently and as part of a team. • Familiarity with CRM systems and marketing automation tools. • Strong project management skills. • Experience with content management systems (CMS) and email marketing platforms.