Paid Search Marketing Manager

February 22

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $50k - $80k / year

⏰ Full Time

🟢 Junior

📈 Performance Marketing

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Location3

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Location3 is a digital marketing agency specializing in strategic solutions for franchise and multi-unit brands. They provide a data-driven approach to marketing, leveraging their proprietary local marketing and data management platform to drive digital transformation for their clients. Since 1999, Location3 has focused on helping these brands optimize their marketing strategies across various channels, ensuring effective engagement with their target audiences and fostering customer loyalty. They offer services such as marketing strategy, data science and analytics, programmatic media, SEO, content marketing, local listings management, paid search, paid social, and local marketing.

Paid Search (PPC) • SEO • Local Listings Management • Web Analytics • Local Search Marketing (PPC & SEO)

51 - 200 employees

Founded 1999

🤝 B2B

☁️ SaaS

📋 Description

• Seasoned and dynamic Paid Search experts accountable for channel strategy and management of client campaigns • Responsible for overall portfolio performance and integrating Pay-Per-Click data into other services • Day-to-day optimization and monitoring of assigned accounts with a focus on direct response and performance • Ongoing recommendations for campaign growth and enhancements • Implementation of client PPC strategy and necessary tactics for campaign management • Assists in managing client relationships and balancing day-to-day needs with long-term objectives • Compilation of performance results with analysis for client presentations • Tracks, analyzes, and reports on performance against client objectives and KPIs (senior level) • Client facing experience and strong presentation skills

🎯 Requirements

• Bachelor’s degree in marketing or related field • 1-2 years’ experience in PPC management (mid-level) • 4+ years’ experience in PPC management for direct response, performance-based ROI campaigns (senior level) • Minimum 1 year experience working in direct response, performance-based ROI campaigns • Experience in display and paid social a plus • Acute attention to detail • Excellent written and verbal communication skills • Strong Excel skills, particularly in the use of formulas and vlookups • Strong analytical skills and ability to sort through data and find solutions to challenges • Self-starter who is able to work both independently and collaboratively in a team environment • Extensive knowledge of Google & Microsoft Ads • Previous agency experience a plus • Relevant industry certifications a plus • Experience utilizing Search Ads 360 a plus • Must have experience in Local Inventory Ads

🏖️ Benefits

• Competitive benefits package • Medical, dental, vision • Matching 401K • Wellbeing stipend • Every other Friday off • Remote work equipment • Remote equipment reimbursement • Annual company retreat • Remote monthly events