Paid Search Analyst - PPC and Social

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Perfect Search Media

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Pay Per Click Advertising • Search Engine Optimization • Mobile Advertising • Social Media Management • Retargeting

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Description

• Research, plan, and create ad accounts for clients in a variety of industries • Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others • Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts • Advanced data analysis in Microsoft Excel and Google Sheets • Create concise and impactful ad copy for a variety of clients with or without the help of copywriters • Serve as point of contact and project manager for clients with regular client facing communication • Effectively communicate strategy and results to clients. • Communicate with clients via email, Slack, and video conferencing. • Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements • Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities • Keep up-to-date on emerging online marketing strategies, tools, and best practices • Manage and prioritize several accounts simultaneously • Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year • Contribute to company (and occasionally client) blog(s) and internal marketing strategy

Requirements

• 1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms. • In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred. • Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others. • Highly analytical and strong critical thinking skills • Ability to generate comprehensive and cohesive marketing strategies • Ability to think critically and collaborate effectively with others • Strong time management & organization skills • The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data • Data analysis experience Microsoft Excel and Google Sheets experience • Quick learning ability with a strong desire to become an expert in digital marketing • Strong written and verbal communication skills • A close eye for detail with the ability to see how pieces fit into the overall picture • Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment • Ability to work both independently and in a team-oriented environment • Knowledge of Google products and other digital marketing analytics tools