Paid Search Strategist

September 17

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000

Description

• The Paid Search Strategist is responsible for owning the execution, performance, and growth of Paid Search advertising campaigns within their book of business. • You'll be responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. • A Strategist is oriented toward the client's business success, tying their efforts to the greater business goals. • Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes. • Employ AI technologies to enhance and optimize business processes. • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department. • Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions. • Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients. • Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible. • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients. • Keep up your education on industry topics. • Clearly communicate with internal agency team about client goals, feedback and scheduled workflow. • Improve upon paid media processes and innovation of new strategies and techniques. • Vendor management for new channels and support channels. • Work toward developing into a senior strategist or account manager.

Requirements

• 2-3 years of digital marketing experience.1-2 years in agency setting. • Minimum 2 years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns. • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads. • Proficiency in Google/Microsoft Office Suite(s). • Proficiency in Google Analytics. • Strong understanding of full-funnel marketing and paid media’s place in the funnel. • Strong Excel skills with clear understanding of advanced Excel features. • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines. • Detail-oriented and organized with strong note taking acumen. • Strong enthusiasm, passion, creativity and commitment to paid media and client work. • Entrepreneurial spirit with passion for knowledge and personal growth.

Benefits

• Base salary + commission opportunities. • Unlimited PTO (available on day one). • Fully flex work environment: full-remote, in-office, or hybrid sup. • 12 observed national holidays- including Juneteenth. • Regularly scheduled mental health and recharge days. • 401k plan. • Unlimited opportunities for professional growth within a rapidly growing firm. • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium. • Employee Assistance Program (EAP). • Quarterly awards and recognitions for outstanding performance. • Clear pathway to leadership for every position. • Opportunities to be involved in company DEI initiatives. • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).