Paid Search Strategist

October 29

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000 employees

🤝 B2B

👥 B2C

Description

•The Paid Search Strategist is responsible for owning the execution, performance, and growth of Paid Search advertising campaigns within their book of business. •You'll be responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. •A Strategist is oriented toward the client's business success, tying their efforts to the greater business goals. •Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes. •Employ AI technologies to enhance and optimize business processes. •Utilize and leverage Power Digital's Nova ecosystem as it relates to your department. •Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions. •Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients. •Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible. •Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients. •Keep up your education on industry topics. •Clearly communicate with internal agency team about client goals, feedback and scheduled workflow. •Improve upon paid media processes and innovation of new strategies and techniques. •Vendor management for new channels and support channels. •Work toward developing into a senior strategist or account manager.

Requirements

•2-3 years of digital marketing experience.1-2 years in agency setting. •Minimum 2 years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns. •Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads. •Proficiency in Google/Microsoft Office Suite(s). •Proficiency in Google Analytics. •Strong understanding of full-funnel marketing and paid media’s place in the funnel. •Strong Excel skills with clear understanding of advanced Excel features. •Ability to handle multiple tasks in a fast-paced environment and under tight deadlines. •Detail-oriented and organized with strong note taking acumen. •Strong enthusiasm, passion, creativity and commitment to paid media and client work. •Entrepreneurial spirit with passion for knowledge and personal growth.

Benefits

•Base salary + commission opportunities. •Unlimited PTO (available on day one). •Fully flex work environment: full-remote, in-office, or hybrid sup. •12 observed national holidays- including Juneteenth. •Regularly scheduled mental health and recharge days. •401k plan. •Unlimited opportunities for professional growth within a rapidly growing firm. •Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium. •Employee Assistance Program (EAP). •Quarterly awards and recognitions for outstanding performance. •Clear pathway to leadership for every position. •Opportunities to be involved in company DEI initiatives. •Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).