Paid Search Strategist
October 28
Description
• Developing, implementing, and optimizing paid media campaigns • Assist in the development and implementation of paid media strategies to drive traffic, engagement, and conversions • Perform keyword research to identify new opportunities and optimize existing campaigns • Create and optimize ad copy for search engine advertising platforms such as Google Ads and Microsoft Ads • Monitor and analyze campaign performance metrics, making data-driven recommendations for improvement • Collaborate with cross-functional teams including content creators, designers, and developers to align marketing efforts and ensure consistent messaging • Stay up-to-date with industry trends and best practices in search engine marketing and digital advertising • Conduct daily account optimizations and performance analysis against campaign goals • Analyze audience insights and engagement data to refine targeting strategies on social media platforms
Requirements
• Bachelor's degree in Marketing, Engineering, Business, or any related field • Minimum of 1-3 years of hands-on experience with search engine marketing and social media platforms • Strong analytical skills with the ability to interpret data and draw actionable insights • Excellent communication skills, both written and verbal, with a high level of proficiency in English • Proficiency in Microsoft Excel and Google Analytics is a plus • Experience with search engine marketing platforms such as Google Ads and Bing Ads, and social media advertising is a must • A passion for digital marketing and eagerness to learn and grow in a fast-paced environment • Ability to thrive in a fast-paced, deadline-driven environment
Benefits
• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Robust health and wellness benefits, including an annual wellness stipend • Continued investment in your professional development through Udemy • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Student Loan Repayment Program
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