Lead Content - Copywriter
October 24
Description
• About us • Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. • We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. • Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles. • You will be responsible for developing compelling, on-brand content across Love, Bonito’s platforms. • This role demands a versatile wordsmith who can balance creative storytelling with clear, sales-driving product messaging. • The Lead Copywriter will manage social content writing, ensuring high-quality output and a consistent brand voice across all touchpoints. • Ideal for someone with a passion for storytelling, sharp linguistic abilities, and a keen eye for content.
Requirements
• Creative Writing & Copywriting: Proven track record in writing creative copy that blends storytelling with clear business objectives. Ability to adapt tone and style to different formats, from product descriptions to long-form campaign copy. • Product Description Expertise: Demonstrated ability to write sharp, engaging, and conversion-driven product descriptions. Strong understanding of how to highlight key product features in a way that is both informative and compelling to customers. • Attention to Detail: Excellent command of the English language with an acute eye for detail when it comes to grammar, punctuation, and brand consistency. Proven ability to meticulously proofread and edit copy across a variety of platforms. • Collaboration: Strong cross-functional collaboration skills, able to work closely with teams across marketing, e-commerce, and product development to ensure a cohesive brand message. • Leadership: Experience in managing junior writers & mentoring the social team, providing constructive feedback, and fostering a positive and creative work environment. • Project Management: Strong ability to manage multiple projects and deadlines simultaneously, ensuring content is delivered on time and aligned with brand goals. • Sales-Driven Mindset: Ability to write copy that doesn’t just tell a story but drives conversions, particularly for e-commerce platforms. • Trend Awareness: Up-to-date with the latest trends in digital content, social media, and copywriting, particularly within the fashion and lifestyle space. • Strategic Vision: A big-picture thinker who can balance day-to-day writing needs with long-term brand storytelling and marketing strategies, contributing to the overall success of campaigns and the brand.
Benefits
• Flexible Work Arrangement • Work from anywhere! • Remote work according to HQ operating hours • Staff Wellness • Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement) • Learning and Career Development • Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc) • Dedicated leadership training for those of managerial responsibilities • Friday pm off for learning • #TeamLB perks • Generous staff discount off LB products • Corporate partnerships with a variety of companies • Welcome to #TeamLB store gift cards (get your LB work outfit on us!) • Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements • Internal Referral programme
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