Paid Media Specialist (LTG) Colombia, REMOTE

July 24

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Learning Technologies Group plc

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LTG is a leader in corporate digital learning and talent management.

eLearning • Recruitment • Onboarding • Learning management systems • Learning analytics

5001 - 10000

Description

• Manage, execute, optimise PPC campaigns • Support creation and delivery of PPC Campaigns • Own testing and optimisation roadmaps • Collaborate with other channels for efficiency • Communicate performance and strategy to stakeholders • Stay updated with industry changes • Be a subject matter expert for PPC • Manage budgeting process and assist brand managers

Requirements

• Comprehensive knowledge of PPC strategy and execution • Experience managing large scale PPC projects • B2B industry experience • A proven track record of managing large budgets • Data competence – with the ability to understand data analysis and forecasting • Strong communication skills • Proficiency with Google Ads, Microsoft Ads and LinkedIn ads • Experience with analytics suites, e.g. Google Analytics • Fluent English (written & spoken) and Spanish • Experience with other digital marketing channels, e.g. Display, SEO, Affiliates, Paid Social, CRM • Worked in a business serving multiple companies or brands • Strong Analytical skills and passion for numbers and data analysis